(April 21,2021) Atlanta, GA: National Custom, a general contractor specializing in hospitality, retail and commercial construction, has hired Don King as its president.

King is a seasoned finance professional with more than 30 years’ experience in both the public and private sector. He was most recently the chief financial officer of Allstar Financial Group, a company that provides commercial and personal lines of insurance solutions to a diverse group of clients.

“Don brings a strategic perspective and partnership with senior leadership, accounting leadership and service providers will ensure a high level of quality in decision making and future planning,” said Tim Cheshire, the company’s chief financial officer.  “Don’s experience in creating environments that lead to a greater level of value for its shareholders will be invaluable as we grow National Custom.”

King said he is committed to expanding the company’s hospitality division, while retaining its commercial and retail relationships that have grown throughout National Custom’s 40-year tenure.

“We are emerging from the pandemic with the tools to grow the company in 2021 and beyond,” he said. “I’m excited to be a part of National Custom and its mission.”

Celebrating its 40th year in business, National Custom Corporate Services is a hospitality and commercial construction general contractor based in Norcross, Ga. The company is committed to rigorous compliance to contractual and client requirements for communications and project documentation. The company’s core business has grown to include national corporate and franchise clients that include retail, restaurant and hospitality brands.